I found this great article, well list, of the top things you should do when selling or marketing your handmade crafts!!! This is from http://www.weloveetsy.com/ posted by Dee of http://www.americancraftguide.com/
Be sure to check this out before you spend lots of money and time on books! These are really the high points to marketing your handmade carfts!!!
I would also add to this list to join Flickr and post a picture of every creation you have or will create. You can join groups on Flickr for just about anything which you can post your pictures that also helps market your craft. I can't tell you how much traffic I have gotten just from organizing my photos on Flickr. ***I didn't even know this would happen, I just needed somewhere safe to keep them:) PLEASE NOTE***** It is free to keep your photos on Flickr UP TO 250 pictures, it then cost around $25 a year to post more; but I have made that back in the first two months!!!
Feel free to browse my Flickr at www.flickr.com/magabys/